We’ve been exploring the “blogosphere” for sometime now. There’s a load of stuff on it. And sifting through it can take a lot of time.

One thing that is consistently excellent is We heart stuff an online lifestyle magazine that seeks out what’s cool and delivers it straight to your RSS reader or inbox. As they say “We do the work so you don’t have to…”

There’s been lots written about how brands should use social media. We will be sharing some thoughts about that soon but one thing I do know is that any brand which thinks it has some cool stuff should send it over to We heart stuff and let them be the judge.

There are a huge number of online resources about the most effective way to design a website.

Research by Jacob Neilsen and Steve Krug into usability has undoubtedly influenced many of today’s web designers. A recent post by Smashing Magazine entitled “10 Principles Of Effective Web Design” suggests that the “usability and the utility, not the visual design, determine the success or failure of a website”.

Usability principles are important but our experience would suggest that a website’s credibility is arguably more influential. The Web Credibility Project at Stanford University has published some useful information about how to boost a website’s credibility, all of which we would agree with.

Our experience though suggests that there is one thing above all others that is all important in ensuring a websites success…