We were asked to put a logo together for a charity called Rainworks, run by Anna McDonald, the Control arms campaign manager from Oxfam and a friend.
Rainworks.org is her own charity - outside of her day-job spent ridding the world of landmines and AK-47s - so you can understand why we couldn’t refuse - if she can do all that - we can find the time to do a logo !
The charity, in short, works like this - money donated goes to ensuring that every family in one particular village in Kenya (where Anna spent time before going to University) gets clean drinking water through collecting rain water in water butts paid for by donations.
Simple really.
You donate a little and in return they get clean water. It makes a huge difference to them - they don’t have to spend half the day collecting water (that you or I would regard as un-usabel) to drink and cook with.
With the time saved they can get on with more important things such as farming and education -
That’s where the logo idea came from, a curved font like clouds and water, with a leaf or droplet growing in place of an ‘i’.
Anna’s been working with this village for years and years.
Her next plan is to persuade restaurants in Oxford (where Oxfam are based) to allow Rainworks.org to collect money when diners order tap water rather than bottled water, to allow the price difference to be a donation -
Your own version of making Water work.
There’s also a quizz competition on the site, but all the questions have been kindly donated by Oxford Dons, making it perhaps the world’s toughest competition!
Good Luck and of course all donations will i’m sure be gratefully received !
Posted by: Jesse on October 20th, 2009
Posted in design | Tags: charity logo, design, logo, logo design, pro bono work
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