We’ve been exploring the “blogosphere” for sometime now. There’s a load of stuff on it. And sifting through it can take a lot of time.

One thing that is consistently excellent is We heart stuff an online lifestyle magazine that seeks out what’s cool and delivers it straight to your RSS reader or inbox. As they say “We do the work so you don’t have to…”

There’s been lots written about how brands should use social media. We will be sharing some thoughts about that soon but one thing I do know is that any brand which thinks it has some cool stuff should send it over to We heart stuff and let them be the judge.

There are a huge number of online resources about the most effective way to design a website.

Research by Jacob Neilsen and Steve Krug into usability has undoubtedly influenced many of today’s web designers. A recent post by Smashing Magazine entitled “10 Principles Of Effective Web Design” suggests that the “usability and the utility, not the visual design, determine the success or failure of a website”.

Usability principles are important but our experience would suggest that a website’s credibility is arguably more influential. The Web Credibility Project at Stanford University has published some useful information about how to boost a website’s credibility, all of which we would agree with.

Our experience though suggests that there is one thing above all others that is all important in ensuring a websites success…

MPs have been suggesting that film style age classifications be applied to video content uploaded to YouTube. And that a TV style watershed be in place for content containing violent or pornographic images.

Why? Videos involving school children from Hertfordshire fighting and a woman being raped have rightly been removed from YouTube following complaints from the public.

Using Wordpress via a browser and the new iPhone application really illustrates the importance of usability in software applications in today’s hectic world where time is at a premium and patience is in short supply.

Wordpress is well designed, easy to understand and most importantly easy for non-technical people to use. It can be learnt in a few minutes. For a free application I think that is remarkable.

If you contrast this with some open source software (and many, many paid applications), which are difficult to install, let alone use there is perhaps a valuable lesson to be learnt - more design, fewer features.

Welcome to our blog.

Writing this the funny thing is I know it isn’t going to be read by many people to start with as creating a good blog takes time and it needs to have really good content.

With that in mind Structure is a design agency based in London. We come across lots of interesting things every day so this blog is going to be our way of sharing our ideas, thoughts, comments and anecdotes about what’s happening in the world of design, the internet and beyond…

Let us know what you think, good or bad.

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