
A conference was held this week in London about VRM (Vendor Relationship Management) which I was fortunate enough to attend.
For those that don’t know VRM is concerned with all of us, our data and preferences and how we as individuals can manage this information to our benefit by controlling how other individuals, government and companies access it and what they are able to do with it. It is the opposite of CRM where our data is held by many different companies and organisations who often use this to send us stuff we don’t want. Or that’s my take on it anyway. Adriana Lukas has written a good introduction to VRM which is worth a read.
I think the aims of VRM are quite uplifting - Doc Searls (pictured above) said something like “VRM is to companies what Christmas is to children: they’ll be surprised” - and in my mind it is as much about the opportunity for companies/ organisations as it is for individuals.
Click to continue reading “VRM is to companies what Christmas is to children: they’ll be surprised”

Posted by: John Galpin on November 5th, 2008
Posted in Internet, VRM | Tags: Internet, internet marketing, VRM, vrm conference London

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